If your pharmacy’s website is easily accessible, simple to use, and well-designed, it’ll do wonders for your business.
Your website should have a few goals. These goals include:
● Enticing new visitors
● Converting those visitors into patients
● Serving/connecting with your current customers
As you continue to grow your website, you can take a good look at how you can better meet your audience’s needs and use what you have online to attract more potential patients.
It’s not easy to create a website and get it off the ground. This article is here to help.
Here are ten things that every pharmacy’s website should have:
1. A HIPAA-Compliant Survey
Your website needs to be HIPAA-compliant if you’re going to allow your patients to refill their prescriptions and communicate with you through it. If it’s not compliant, you could be subject to a breach, a violation of privacy, and fines.
In order for your website to be HIPAA-compliant, you must have software that includes data encryption, secure storage processes, and compliant hosting services - just to name a few.
2. Calls-To-Action
Your visitors shouldn’t be wandering aimlessly around your website. They should know what to do once they land there. You can make their journey more simple by providing noticeable buttons for highly-frequented actions like prescription refill/transfer, or contact with the pharmacy.
3. Contact/Location Information
You want your customer base to be able to reach out to you at any time. The first place they’re going to look for how to do that is on your website. The information listed on your website regarding contact and location should include:
● Phone/fax numbers
● Email address
● Address
● Social media accounts
These things are ideally placed at either the very top or bottom of the page - listed in a way that is sure to catch your visitors’ eyes.
4. Search Engine Optimization
This is something that won’t always be noticeable to your visitors, much like HIPAA-compliance, but it’s still important to have. There are many ways to improve your pharmacy website’s performance when it comes to SEO - positioning your content to show up high in search engine results - things like website formatting and local search maps.
5. Mobile-Friendly Setup
Now more than ever, people are on their phones - even more frequently than they’re on their desktops. To cater to these audiences, you have to make sure your website is visible and easily accessible for mobile users.
6. Staff Photos/Bios
Connecting to your community is a big part of running an independent pharmacy. In order to help your client base feel comfortable with your pharmacy, you can introduce your team online. Adding photos and information about your staff helps to humanize them and make your patients feel at home.
7. Quality Content
All the content that you publish should be relevant to your audience. Never publish content simply for the sake of putting something out into the internet. Whether it’s social media posts, videos, blogs, or emails, it should relate to information that your patients want to know. This content should be easily understandable (AKA not filled with medical jargon) and well-written, with a clear call-to-action to close it off.
You should also be publishing content regularly - this will help boost your SEO and let your customers know that you care about your brand and your business.
8. Digital Services
If you provide digital services, your website is the perfect place to advertise them. You can spread the word
about your mobile app, messaging tools, or IVR system right on your website so your customers can always stay in-the-know. You can also include how-tos when it comes to these tools for people who might not be familiar with how to use them.
9. Terms and Conditions
Terms and conditions aren’t required by law, but it’s recommended that you have them listed so your customers know what guidelines to follow when it comes to your website. Having terms and conditions will protect your content/services from infringement and limit liability, and will protect your site from misuse.
10. Privacy Policy
If you collect personal data from your customers (things like name/email/address), a privacy policy is required by law. There’s no specific place where it’s required to go, but putting it next to your Terms and Conditions is always smart.
We understand that creating a website from the ground up is not an easy task - but with these helpful tips on your side, your digital presence should be successfully up and running in no time.
